Unique. Bold. Refreshing.

Today’s teens are wired. Technology is so integrated with teenagers’ lives that creating useful and usable apps for them is more challenging than ever. To succeed in a world where the next best thing is a tap away and text message interruptions rule, app design must clearly respond what teens want and how to keep them engaged. Research shows that teenagers go online for a plethora of activities, including entertainment. They will typically have a specific goal, even if that goal is just to keep themselves occupied for a few minutes. Similar to adults, they too share: expectations that apps are easy to use and to let them accomplish their tasks. Teens are also goal-oriented. Usability is just as important for them as for any other user group. Although teens might feel confident online, they do make mistakes and often give up quickly. Fast-moving, teens are less cautious than adults and make quick judgments that can sabotage the act of successfully completing a task. This is due in part to the fact that they have insufficient reading skills, less sophisticated research strategies and dramatically lower levels of patience.The design of the FameTag app takes this research into consideration with it’s intentional and thoughtful interface. Core triggers are placed in close proximity to the lower part of the screen, leaning towards a one-handed use case. The color palette is a bold, fresh and unique one that sets this app apart from the crowded app store.